The capital of Hokkaido, and the 5th largest city in Japan, Sapporo has a population of about 1.97 million people, and is the center of politics, economy, and culture in Hokkaido.

Sapporo first gained international prominence as the host of the 1972 Winter Olympic Games. Since then, it has gone on to host countless winter sporting events, as well as some indoor big-ticket events, such as the 2002 FIFA World Cup™ and Rugby World Cup 2019™.

With a food sufficiency rate of 216%, over 2 times Japan’s national average, Hokkaido is a treasure trove of amazing natural ingredients. Sapporo boasts some of the freshest and most delicious food in Japan, giving the destination its brand value and reputation as Japan’s Gourmet Capital.

Sapporo Beer, one of the oldest and most popular beer brands in Japan, has been brewed in Sapporo since 1876, and its trademark star logo can be found in refrigerators all over the world.

Japan’s great, wild frontier in every sense of the word, over 60% of the city is covered by greenery, making it possible to host MICE events in an inspiring, rich and natural environment.

Rare for a city, Sapporo has some 5 meters of snowfall in winter on average, and for 130 days of the year the city is usually covered in white, powdery snow.